The effect of social media communication on brand equity through Facebook : evidence from CGV Cinemas, Vietnam
Tran Trung Vinh, Tran Thi Kim Phuong, Vo Thi Quynh Nga and Nguyen Phuc Nguyen
| Year of publication: |
2019
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|---|---|
| Authors: | Tran Trung Vinh ; Tran Thi Kim Phuong ; Vo Thi Quynh Nga ; Nguyen Phuc Nguyen |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 12.2019, 2, p. 143-166
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| Subject: | social media communication | firm-created content | user-generated content | UGC | brand equity | cinema | Social Web | Social web | Markenimage | Brand image | Online-Marketing | Internet marketing | Vietnam | Viet Nam | Markenführung | Brand management | Kino | Movie theatre | Web 2.0-Technologien | Web 2.0 technologies | Kommunikation | Communication |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJECRM.2019.104021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012253359