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~isPartOf:"Analyzing the strategic role of neuromarketing and consumer neuroscience"
~isPartOf:"Creative and Knowledge Society"
~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of management research"
~person:"Cerci, H. Serhat"
~person:"Melloul, Jihane"
~subject:"Business start-up"
~subject:"Neuromarketing"
~type:"article"
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Analyzing the strategic role of neuromarketing and consumer neuroscience
Creative and Knowledge Society
Faculty & research / Insead : working paper series
Journal of management research
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ECONIS (ZBW)
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Understanding consumer behavior through eye-tracking
Cerci, H. Serhat
;
Koyluoglu, A. Selcuk
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 65-81)
.
2020
Persistent link: https://www.econbiz.de/10012266754
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The contributions of neuromarketing in marketing research
Hammou, Khalid Ait
;
Galib, Md Hasan
;
Melloul, Jihane
- In:
Journal of management research
5
(
2013
)
4
,
pp. 20-33
Persistent link: https://www.econbiz.de/10010206092
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