The contributions of neuromarketing in marketing research
Khalid Ait Hammou; Md Hasan Galib; Jihane Melloul
| Year of publication: |
2013
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|---|---|
| Authors: | Hammou, Khalid Ait ; Galib, Md Hasan ; Melloul, Jihane |
| Published in: |
Journal of management research. - Las Vegas, Nev. : Macrothink Institute, ISSN 1941-899X, ZDB-ID 2531426-9. - Vol. 5.2013, 4, p. 20-33
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| Subject: | Neuromarketing | Neuroimaging | Neuroscience | Consumer behavior | FMRI | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Neurowissenschaften |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung Acrobat Reader |
| Other identifiers: | 10.5296/jmr.v5i4.4023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010206092