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~isPartOf:"Analyzing the strategic role of neuromarketing and consumer neuroscience"
~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of management research"
~person:"Melloul, Jihane"
~subject:"Business start-up"
~subject:"Neuromarketing"
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Analyzing the strategic role of neuromarketing and consumer neuroscience
Faculty & research / Insead : working paper series
Journal of management research
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The contributions of neuromarketing in marketing research
Hammou, Khalid Ait
;
Galib, Md Hasan
;
Melloul, Jihane
- In:
Journal of management research
5
(
2013
)
4
,
pp. 20-33
Persistent link: https://www.econbiz.de/10010206092
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