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~isPartOf:"Analyzing the strategic role of social networking in firm growth and productivity"
~subject:"Social Web"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
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Analyzing the strategic role of social networking in firm growth and productivity
Handbook of social media management : value chain and business models in changing media markets
39
Web 2.0 : neue Perspektiven für Marketing und Medien
35
Social media and crisis communication
28
Contemporary issues in social media marketing
23
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
23
Digital transformation in journalism and news media : media management, media convergence and globalization
21
Handbook of research on integrating social media into strategic marketing
21
Social Branding : Strategien - Praxisbeispiele - Perspektiven
20
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
19
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
18
The SAGE handbook of social media marketing
18
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
16
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
16
Information diffusion management and knowledge sharing ; volume 2
15
Organizations and social networking : utilizing social media to engage consumers
15
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
14
Strategic customer relationship management in the age of social media
14
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
13
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
13
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
13
Social media in strategic management
13
Social media listening and monitoring for business applications
13
The Routledge companion to digital consumption
13
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
13
Web 2.0 : the business model
13
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
12
Computer-mediated marketing strategies : social media and online brand communities
12
Consumer psychology in a social media world
12
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
12
Digital Business in Africa : Social Media and Related Technologies
11
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
11
HMD : Praxis der Wirtschaftsinformatik
11
Handbook of research on business social networking ; Vol. 2
11
Harnessing the power of social media and web analytics
11
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
11
Social-Media-Handbuch : Theorien, Methoden, Modelle
11
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
10
E-collaboration ; Vol. 1
10
Enterprise 2.0 : Unternehmen zwischen Hierarchie und Selbstorganisation
10
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Generation Y and internet privacy : implication for commercialization of social networking services
Smutny, Zdenek
;
Janoscik, Vaclav
;
Cermak, Radim
- In:
Analyzing the strategic role of social networking in …
,
(pp. 95-119)
.
2017
Persistent link: https://www.econbiz.de/10011530623
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2
The management and performance of social media initial public offerings (IPOs) : a case study analysis
Wisniewski, Piotr
- In:
Analyzing the strategic role of social networking in …
,
(pp. 1-21)
.
2017
Persistent link: https://www.econbiz.de/10011530610
Saved in:
3
Strategic role of consumer moments of truth : a marketing challenge in mobile communities
Lysik, Lukasz
;
Lopacinski, Karol
;
Kutera, Robert
; …
- In:
Analyzing the strategic role of social networking in …
,
(pp. 22-44)
.
2017
Persistent link: https://www.econbiz.de/10011530611
Saved in:
4
Social media in crisis communication : the Lance Armstrong saga
Hopwood, Maria
;
McLean, Hamish
- In:
Analyzing the strategic role of social networking in …
,
(pp. 45-58)
.
2017
Persistent link: https://www.econbiz.de/10011530612
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5
The business of advocacy : a case study of Greenpeace
Pillay, Kiru
;
Maharaj, Manoj
- In:
Analyzing the strategic role of social networking in …
,
(pp. 59-75)
.
2017
Persistent link: https://www.econbiz.de/10011530616
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6
Social media, participation, and citizenship : new strategic directions
Bull, Richard
;
Pianosi, Monica
- In:
Analyzing the strategic role of social networking in …
,
(pp. 76-94)
.
2017
Persistent link: https://www.econbiz.de/10011530619
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7
Social media for growing collective intelligence in online communities
Aelita, Skaržauskienė
;
Tamošiūnaitė, Rūta
- In:
Analyzing the strategic role of social networking in …
,
(pp. 120-135)
.
2017
Persistent link: https://www.econbiz.de/10011530628
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8
A tale of two banks : customer services on Facebook
Dalziel, Nurdilek
;
Hontoir, Janet
- In:
Analyzing the strategic role of social networking in …
,
(pp. 136-156)
.
2017
Persistent link: https://www.econbiz.de/10011531087
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9
With a little help from my friends : the Irish radio industry's strategic : dappropriation of Facebook for commercial growth
McMahon, Daithi
- In:
Analyzing the strategic role of social networking in …
,
(pp. 157-171)
.
2017
Persistent link: https://www.econbiz.de/10011531088
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10
How social media offers opportunities for growth in the traditional media industry : the case of travel journalism
Duffy, Andrew
- In:
Analyzing the strategic role of social networking in …
,
(pp. 172-187)
.
2017
Persistent link: https://www.econbiz.de/10011531092
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