Strategic role of consumer moments of truth : a marketing challenge in mobile communities
Lukasz Lysik (Wroclaw University of Economics, Poland), Karol Lopacinski (Wrocław University of Economics, Poland), Robert Kutera (Wroclaw University of Economics, Poland), Piotr Machura (Wroclaw University of Economics, Poland)
Year of publication: |
[2017]
|
---|---|
Authors: | Lysik, Lukasz ; Lopacinski, Karol ; Kutera, Robert ; Machura, Piotr |
Published in: |
Analyzing the strategic role of social networking in firm growth and productivity. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-0559-4. - 2017, p. 22-44
|
Subject: | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | Social Web | Social web | Werbewirkung | Advertising effects |
Saved in:
Online Resource
Saved in favorites
Similar items by subject
-
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim, (2016)
-
Digital advertising : theory and research
Rodgers, Shelly, (2017)
-
The lasting effects of social meia trends on advertising
Wright, Elizabeth, (2016)
- More ...
Similar items by person