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~isPartOf:"Apas Papers"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Health marketing quarterly"
~person:"Burchell, Kevin"
~person:"Casais, Beatriz"
~person:"Dibb, Sally"
~subject:"AIDS"
~subject:"Celebrity-Werbung"
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Inhibitions and implications associated with celebrity participation in health-related
social
marketing
: an exploratory research focused on HIV prevention in Portugal
Casais, Beatriz
;
Proença, João F.
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 206-222
Persistent link: https://www.econbiz.de/10009657683
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