Inhibitions and implications associated with celebrity participation in health-related social marketing : an exploratory research focused on HIV prevention in Portugal
Beatriz Casais; João F. Proença
| Year of publication: |
2012
|
|---|---|
| Authors: | Casais, Beatriz ; Proença, João F. |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 29.2012, 3, p. 206-222
|
| Subject: | Social Marketing | Social marketing | Celebrity-Werbung | Celebrity endorsement | Gesundheitsvorsorge | Preventive care | AIDS | Portugal |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009657683