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~isPartOf:"Applications of management science ; 16"
~person:"Heinemann, Gerrit"
~person:"Liang, Liang"
~person:"Skiera, Bernd"
~subject:"Werbeplanung"
~type:"article"
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Search: subject_exact:"Distributionskanal"
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Werbeplanung
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Vertriebsweg
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Data envelopment analysis
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Applications of management science ; 16
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Using DEA to select the best advertising investment plan
Yang, Feng
;
Yuan, Qianqian
;
Huang, Zhimin
;
Liang, Liang
-
2013
Persistent link: https://www.econbiz.de/10010228895
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