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~isPartOf:"Applied economics"
~isPartOf:"Design and management of interfirm networks : franchise networks cooperatives and alliances"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Athletes"
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Applied economics
Design and management of interfirm networks : franchise networks cooperatives and alliances
International journal of sport management and marketing : IJSMM
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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What have you done for me lately? : performance and brand identification in NASCAR
O'Roark, J. Brian
;
Wood, William C.
;
DeGaris, Larry
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10008650620
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