What have you done for me lately? : performance and brand identification in NASCAR
J. Brian O'Roark; William C. Wood; Larry DeGaris
| Year of publication: |
2010
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|---|---|
| Authors: | O'Roark, J. Brian ; Wood, William C. ; DeGaris, Larry |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 8.2010, 1/2, p. 131-144
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| Subject: | Sponsoring | Sponsorship | Motorsport | Sportler | Athletes | Unternehmenserfolg | Firm performance | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008650620