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~isPartOf:"Applied economics"
~isPartOf:"Design and management of interfirm networks : franchise networks cooperatives and alliances"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Marketingmanagement"
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Applied economics
Design and management of interfirm networks : franchise networks cooperatives and alliances
International journal of sport management and marketing : IJSMM
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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The IndyCar Series : a marketing channels perspective
Young, Joyce A.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 57-72
Persistent link: https://www.econbiz.de/10008650624
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The benefits grid : translating motorsports sponsorship features into sponsor benefits
DeGaris, Larry
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 21-29
Persistent link: https://www.econbiz.de/10008650627
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