The IndyCar Series : a marketing channels perspective
Joyce A. Young
| Year of publication: |
2010
|
|---|---|
| Authors: | Young, Joyce A. |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 8.2010, 1/2, p. 57-72
|
| Subject: | Profisport | Professional sports | Motorsport | Sportmarketing | Sports marketing | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008650624