//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Applied economics"
~isPartOf:"Economies : open access journal"
~isPartOf:"Sport management review"
~subject:"Sponsoring"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Motorsports"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Sponsoring
Motorsport
5
Professional sports
3
Profisport
3
NASCAR
2
Sport
2
Sportmarketing
2
Sports
2
Sports marketing
2
Advertising
1
Advertising effects
1
Australia
1
Australien
1
Authenticity
1
Competition
1
Consumer behaviour
1
Credibility
1
Digital ethnography
1
Digitalisierung
1
Digitization
1
Ethnologie
1
Ethnology
1
Event marketing
1
Event-Marketing
1
Glaubwürdigkeit
1
Konsumentenverhalten
1
Motorsports
1
Performance measurement
1
Performance-Messung
1
Social Web
1
Social web
1
Sponsorship
1
Sport event
1
Sportveranstaltung
1
WRC
1
Werbewirkung
1
Werbung
1
Wettbewerb
1
advertising
1
naming rights
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Depken, Craig A.
1
Groothuis, Peter Andrew
1
Rotthoff, Kurt William
1
Published in...
All
Applied economics
Economies : open access journal
Sport management review
International journal of sports marketing & sponsorship
5
International journal of sport management and marketing : IJSMM
4
Journal of advertising research
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Corporate brand and corporate reputation
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of sports economics
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->