Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Year of publication: |
2014
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Authors: | Rotthoff, Kurt William ; Depken, Craig A. ; Groothuis, Peter Andrew |
Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 46.2014, 19/21, p. 2277-2289
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Subject: | sports | sponsorship | NASCAR | naming rights | return on investment | advertising | Sponsoring | Sponsorship | Motorsport | Sportmarketing | Sports marketing | Werbewirkung | Advertising effects | Profisport | Professional sports | Sport | Sports | Sportveranstaltung | Sport event | Werbung | Advertising |
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