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~isPartOf:"Applied economics"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Springer eBook Collection"
~person:"Baumann, Jasmin"
~person:"Gabrielsson, Mika"
~subject:"Unternehmensnetzwerk"
~type_genre:"Aufsatz in Zeitschrift"
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Applied economics
Industrial marketing management : the international journal for industrial and high-tech firms
Springer eBook Collection
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Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
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Value
co-creation practices and capabilities : sustained purposeful engagement across B2B systems
Marcos Cuevas, Javier
;
Nätti, Satu
;
Palo, Teea
; …
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 97-107
Persistent link: https://www.econbiz.de/10011531238
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