Value co-creation practices and capabilities : sustained purposeful engagement across B2B systems
Javier Marcos-Cuevas, Satu Nätti, Teea Palo, Jasmin Baumann
| Year of publication: |
July 2016
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| Authors: | Marcos Cuevas, Javier ; Nätti, Satu ; Palo, Teea ; Baumann, Jasmin |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 56.2016, p. 97-107
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| Subject: | Value co-creation | Organizational practices | Organizational capabilities | Co-production | B2B networks | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Unternehmensnetzwerk | Business network | Capability-Ansatz | Capability approach | Verhalten in Organisationen | Organizational behaviour | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Resource-based view |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2016.03.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011531238