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~isPartOf:"Applied economics"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Springer eBook Collection"
~person:"Baumann, Jasmin"
~subject:"Beziehungsmarketing"
~subject:"Share price"
~subject:"Unternehmensnetzwerk"
~type_genre:"Aufsatz in Zeitschrift"
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Baumann, Jasmin
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Industrial marketing management : the international journal for industrial and high-tech firms
Springer eBook Collection
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The challenge of communicating reciprocal
value
promises : buyer-seller
value
proposition disparity in professional services
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
;
Wilson, Hugh
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 107-121
Persistent link: https://www.econbiz.de/10011738398
Saved in:
2
Value
co-creation practices and capabilities : sustained purposeful engagement across B2B systems
Marcos Cuevas, Javier
;
Nätti, Satu
;
Palo, Teea
; …
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 97-107
Persistent link: https://www.econbiz.de/10011531238
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