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~isPartOf:"Applied economics"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Springer eBook Collection"
~person:"Du, Mingfei"
~subject:"Unternehmensnetzwerk"
~type_genre:"Aufsatz in Zeitschrift"
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Applied economics
Industrial marketing management : the international journal for industrial and high-tech firms
Springer eBook Collection
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Building industrial brand equity by leveraging firm capabilities and co-creating
value
with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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