Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Year of publication: |
2015
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Authors: | Zhang, Jing ; Jiang, Yanxin ; Shabbir, Rizwan ; Du, Mingfei |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 51.2015, p. 47-58
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Subject: | Brand equity | Innovation capability | Marketing capability | Networking capability | Value co-creation | Marketingmanagement | Marketing management | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Markenführung | Brand management | Ressourcenorientierter Ansatz | Resource-based view | B-to-B-Marketing | Business-to-business marketing | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Capability-Ansatz | Capability approach | Innovation | Innovationsmanagement | Innovation management | Unternehmensnetzwerk | Business network | Dynamische Kompetenzen | Dynamic capabilities |
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