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~isPartOf:"Applied economics"
~isPartOf:"International journal of sport finance"
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Anagnostopoulos, Christos"
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Beziehungsmarketing
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Brand associations
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Brand image
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Brand management
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Consumer behaviour
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Facebook
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Fan clubs
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Football
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Fußball
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Anagnostopoulos, Christos
Breuer, Christoph
5
Wicker, Pamela
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James, Jeffrey D.
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Applied economics
International journal of sport finance
International journal of sports marketing & sponsorship
European Sport management quarterly : ESMQ
7
Journal of sport management : the official journal of the North American Society of Sport Management
2
Corporate governance : the international journal for effective board performance
1
Edward Elgar E-Book Archive
1
International journal of sport management and marketing : IJSMM
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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Research handbooks in business and management
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ECONIS (ZBW)
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Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
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