Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Year of publication: |
2017
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Authors: | Parganas, Petros ; Anagnostopoulos, Christos ; Chadwick, Simon |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 18.2017, 2, p. 149-165
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Subject: | Social media | Twitter | Facebook | Brand associations | Fan clubs | Professional soccer | Profisport | Professional sports | Social Web | Social web | Fußball | Football | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenimage | Brand image | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Beziehungsmarketing | Relationship marketing |
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