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~isPartOf:"Applied economics"
~isPartOf:"International journal of sport finance"
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Kim, Sungkyung"
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Kim, Sungkyung
Breuer, Christoph
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Applied economics
International journal of sport finance
International journal of sports marketing & sponsorship
Journal of strategic marketing
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Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 444-463
Persistent link: https://www.econbiz.de/10014505232
Saved in:
2
From horizontal to vertical relationships : how online community identification fosters sport fans' team identification and behavioural intentions
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014232437
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