Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming
Year of publication: |
2024
|
---|---|
Authors: | Kim, Sungkyung ; Manoli, Argyro Elisavet |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 25.2024, 2, p. 444-463
|
Subject: | Artificial intelligence | Satisfaction | Augmented reality | Positive word-of-mouth | Virtual reality | Motivated consumer innovativeness | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Motivation | Sport | Sports | Sportmarketing | Sports marketing | Profisport | Professional sports | Künstliche Intelligenz | Innovation | Sportorganisation | Sport organization | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction |
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