//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Applied economics"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of marketing research"
~subject:"Pharmaceuticals"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Pharmaceuticals
Direct marketing
6
Direktmarketing
6
Arzneimittel
4
Advertising
3
Advertising effects
3
Pharmaceutical industry
3
Pharmaindustrie
3
Werbewirkung
3
Werbung
3
Gesundheitspolitik
2
Health policy
2
advertising
2
Advertising regulation
1
Australia
1
Australien
1
Children
1
Comparison
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate social responsibility
1
DTC
1
Direct-to-consumer advertising
1
EU countries
1
EU-Staaten
1
Fertility
1
Fertilität
1
Gesundheitskosten
1
Gesundheitswesen
1
Health care costs
1
Health care system
1
Issues management
1
Kinder
1
Konsumentenverhalten
1
Legitimacy
1
Legitimität
1
Mental disorder
1
Organizational legitimacy
1
Psychische Krankheit
1
Social status
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Konferenzbeitrag
Article in journal
4
Language
All
English
4
Author
All
Berger, Bruce K.
1
Cardon, James H.
1
Chaar, Betty B.
1
Chung, Jee Young
1
DeCoster, Jamie
1
Kc, Diwas Singh
1
Kim, Tongil TI
1
Lee, Johnson
1
Showalter, Mark H.
1
more ...
less ...
Published in...
All
Applied economics
Journal of business ethics : JOBE
Journal of marketing research
Health marketing quarterly
31
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of advertising research
6
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of global marketing
4
International journal of advertising : the quarterly review of marketing communications
3
The journal of law & economics
3
International journal of pharmaceutical and healthcare marketing
2
Journal of current issues and research in advertising : JCIRA
2
Journal of public policy & marketing
2
Marketing letters : a journal of research in marketing
2
Cogent business & management
1
Economic affairs : journal of the Institute of Economic Affairs
1
Frontiers in health policy research
1
Information economics and policy : IEP
1
International journal of health economics and management
1
International journal of industrial organization
1
International journal of nonprofit and voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of economic behavior & organization : JEBO
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of public economics
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
Services marketing quarterly
1
The Geneva papers on risk and insurance - issues and practice : an official journal of the Geneva Association
1
The journal of business and economic studies
1
The journal of industrial economics
1
The review of economic studies : RES
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Can Viagra advertising make more babies? : direct-to-consumer advertising on public health outcomes
Kim, Tongil TI
;
Kc, Diwas Singh
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 599-616
Persistent link: https://www.econbiz.de/10012271749
Saved in:
2
Developing measurement scales of organizational and issue legitimacy : a case of direct-to-consumer advertising in the pharmaceutical industry
Chung, Jee Young
;
Berger, Bruce K.
;
DeCoster, Jamie
- In:
Journal of business ethics : JOBE
137
(
2016
)
2
,
pp. 405-413
Persistent link: https://www.econbiz.de/10011543637
Saved in:
3
The effects of direct-to-consumer advertising of pharmaceuticals on adherence
Cardon, James H.
;
Showalter, Mark H.
- In:
Applied economics
47
(
2015
)
49/51
,
pp. 5432-5444
Persistent link: https://www.econbiz.de/10011341789
Saved in:
4
Role of socioeconomic status in consumers' attitude towards DTCA of prescription medicines in Australia
Chaar, Betty B.
;
Lee, Johnson
- In:
Journal of business ethics : JOBE
105
(
2012
)
4
,
pp. 447-460
Persistent link: https://www.econbiz.de/10009516771
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->