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~isPartOf:"Applied economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of travel and tourism marketing"
~language:"eng"
~subject:"Industrie"
~subject:"Lieferantenmanagement"
~subject:"Manufacturing industries"
~subject:"Markenführung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Industrie
Lieferantenmanagement
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Markenführung
Markenimage
Consumer behaviour
2,750
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2,750
Theory
1,856
Theorie
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1,791
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1,791
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1,635
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1,057
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867
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747
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746
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Ko, Eunju
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11
Gupta, Suraksha
11
Melewar, T. C.
11
Valette-Florence, Pierre
11
Han, Heesup
9
De Chernatony, Leslie
8
Merrilees, Bill
8
Sharma, Piyush
8
Hyun, Sunghyup Sean
7
Bartikowski, Boris
6
Buil, Isabel
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Dennis, Charles
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Kim, Kyung Hoon
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Parida, Vinit
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Teng, Lefa
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Arslanagic-Kalajdzic, Maja
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Guzman, Francisco
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Kumar, Vikas
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Phau, Ian
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Romaniuk, Jenni
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Roy, Sanjit
5
Shukla, Paurav
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Spielmann, Nathalie
5
Vrontis, Demetris
5
Wallace, Elaine
5
Andreini, Daniela
4
Badrinarayanan, Vishag
4
Balaji, M. S.
4
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Applied economics
Journal of business research : JBR
Journal of marketing management : MM
Journal of travel and tourism marketing
Industrial marketing management : the international journal for industrial and high-tech firms
963
International journal of production research
798
International journal of production economics
744
The journal of brand management : an international journal
629
The journal of product & brand management
414
Journal of retailing and consumer services
399
The journal of business & industrial marketing
373
European journal of operational research : EJOR
306
European journal of marketing : EJM
183
Technological forecasting & social change : an international journal
183
Psychology & marketing
181
Journal of purchasing and supply management
180
Asia Pacific journal of marketing and logistics
172
International journal of productivity and quality management : IJPQM
166
Journal of strategic marketing
151
Journal of marketing
150
Journal of the Academy of Marketing Science
149
Journal of operations management
148
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
145
Journal of business-to-business marketing
143
Energy economics
142
International journal of hospitality management
140
Marketing intelligence & planning
140
Cogent business & management
133
Industrial and corporate change
133
Journal of marketing communications
132
Tourism management : research, policies, practice
129
Transportation research / E : an international journal
121
International journal of technology management : IJTM
118
Production and operations management : an international journal of the Production and Operations Management Society
116
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
115
Management science : journal of the Institute for Operations Research and the Management Sciences
114
The journal of product innovation management : an international publication of the Product Development & Management Association
114
International journal of procurement management
110
International business review : the official journal of the European International Business Academy
106
International journal of logistics systems and management
104
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ECONIS (ZBW)
1,603
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1
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1,603
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
3
B2B strategies for surviving global crises : a resource dependence perspective on the COVID−19 pandemic
Xiao, Zhenxin
;
Yang, Bin
;
Dong, Songting
;
Dong, Maggie …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014547390
Saved in:
4
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
5
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
6
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
7
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
8
Cross-border destination image for sustainable tourism development in peripheral areas
Maldonado-López, Belén
;
Ledesma-Chaves, Pablo
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 614-639
Persistent link: https://www.econbiz.de/10014513673
Saved in:
9
Cruise hotel sustainable supplier management using a grey-based decision support framework
Yazdani, Morteza
;
Ariza-Montes, Antonio
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 538-558
Persistent link: https://www.econbiz.de/10014513667
Saved in:
10
Cultural bridges in Business : critical review and future directions in cross-cultural B2B relationships
Kittur, Prathamesh
;
Agarwal, Shailja
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-26
Persistent link: https://www.econbiz.de/10014556451
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