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~isPartOf:"Applied economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~person:"Bang, Nguyen"
~subject:"Industrie"
~subject:"Lieferantenmanagement"
~subject:"Manufacturing industries"
~subject:"Markenführung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Industrie
Lieferantenmanagement
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Markenführung
Markenimage
Brand management
4
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
3
Brand reputation
2
Higher education institution
2
Hochschule
2
Reputation
2
Ambidextrous organization
1
Beziehungsmarketing
1
Brand
1
Brand ambidexterity
1
Brand identity
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Brand meaning
1
Brand performance
1
Branding
1
China
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Corporate reputation
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Customer based brand equity (CBBE)
1
Customer based place brand equity (CBPBE)
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Collection of articles of several authors
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Bang, Nguyen
Ko, Eunju
13
Diamantopoulos, Adamantios
12
Foroudi, Pantea
11
Gupta, Suraksha
11
Melewar, T. C.
11
Veloutsou, Cleopatra
11
Valette-Florence, Pierre
10
De Chernatony, Leslie
8
Merrilees, Bill
8
Sharma, Piyush
8
Bartikowski, Boris
6
Buil, Isabel
6
Dennis, Charles
6
Kim, Kyung Hoon
6
Merchant, Altaf
6
Michel, Géraldine
6
Parida, Vinit
6
Wallpach, Sylvia von
6
Aiello, Gaetano
5
Arslanagic-Kalajdzic, Maja
5
Bogomolova, Svetlana
5
Christodoulides, George
5
Filieri, Raffaele
5
Oghazi, Pejvak
5
Phau, Ian
5
Roper, Stuart
5
Roy, Sanjit
5
Shukla, Paurav
5
Spielmann, Nathalie
5
Teng, Lefa
5
Wallace, Elaine
5
Andreini, Daniela
4
Balaji, M. S.
4
Baumgarth, Carsten
4
Blois, Keith J.
4
Cornwell, T. Bettina
4
Cova, Bernard
4
Dall'Olmo Riley, Francesca
4
Dass, Mayukh
4
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Applied economics
Journal of business research : JBR
Journal of marketing management : MM
International studies of management and organization
4
The marketing review
4
Asia-Pacific journal of business administration
3
Journal of strategic marketing
3
Qualitative market research : an international journal
3
The journal of brand management : an international journal
3
Marketing intelligence & planning
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of global marketing
1
Journal of marketing for higher education
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of vacation marketing : an international journal
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
4
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1
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
2
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
3
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
4
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
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