Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Jane Hemsley-Brown, T.C. Melewar, Bang Nguyen, Elizabeth J. Wilson
| Year of publication: |
August 2016
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| Authors: | Hemsley-Brown, Jane ; Melewar, T. C. ; Bang, Nguyen ; Wilson, Elizabeth J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 8, p. 3019-3022
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| Subject: | Brand identity | Brand meaning | Brand image | Brand reputation | Higher education | Markenimage | Markenführung | Brand management | Hochschule | Higher education institution | Firmenimage | Corporate reputation | Reputation | Konsumentenverhalten | Consumer behaviour | Studierende | Students |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.01.016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011507891