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~isPartOf:"Applied economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Brand management"
~subject:"Industrie"
~subject:"Lieferantenmanagement"
~subject:"Manufacturing industries"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Operations research"
~subject:"Social Web"
~type_genre:"Collection of articles of several authors"
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Brand management
Industrie
Lieferantenmanagement
Manufacturing industries
Markenführung
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Social Web
Consumer behaviour
26
Konsumentenverhalten
26
USA
19
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19
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17
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3
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
Lee, Michael S. W.
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Applied economics
Journal of business research : JBR
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86
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45
Industrial marketing management : the international journal for industrial and high-tech firms
23
The journal of brand management : an international journal
23
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
16
International series in operations research & management science
16
European journal of operational research : EJOR
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Advances in logistics, operations, and management science (ALOMS) book series
11
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
11
The journal of business & industrial marketing
11
Lecture notes in business information processing : LNBIP
10
Research
10
Interfaces : the INFORMS journal on the practice of operations research
9
Journal of scheduling
9
Edward Elgar E-Book Archive
8
International journal of production economics
8
Omega : the international journal of management science
8
Computers & operations research : and their applications to problems of world concern ; an international journal
7
Critical explorations
7
The journal of product & brand management
7
Journal of operations management
6
Lecture notes in economics and mathematical systems : LNEMS
6
An Elgar reference collection
5
Applications of management science : a research annual
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5
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Europäische Kulturen in der Wirtschaftskommunikation
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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Journal of the Operational Research Society : OR
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OR spectrum : quantitative approaches in management
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Operations research proceedings
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SAGE library in marketing
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The collected research studies / Royal Commission on the Economic Union and Development Prospects for Canada
5
European journal of marketing : EJM
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Handbooks in operations research and management science
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India studies in business and economics
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ECONIS (ZBW)
17
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1
Special issue: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011405304
Saved in:
2
Special section: Global design, marketing and branding
Melewar, T. C.
(
contributor
)
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2241-2336
Persistent link: https://www.econbiz.de/10010402011
Saved in:
3
Brand orientation : past, present, and future
Baumgarth, Carsten
(
contributor
)
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 981-1142
Persistent link: https://www.econbiz.de/10010194427
Saved in:
4
Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul
(
contributor
)
-
Academy of Marketing
-
2013
Persistent link: https://www.econbiz.de/10009775595
Saved in:
5
Special section: Replication in business research
Easley, Richard W.
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1375-1459
Persistent link: https://www.econbiz.de/10009755987
Saved in:
6
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
7
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
8
Special section of Best Papers Business Association of Latin American Studies 2010
Mendoza, Xavier
(
contributor
)
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1749-1814
Persistent link: https://www.econbiz.de/10009683140
Saved in:
9
Special edition: New developments in online marketing
Hamill, James
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003984978
Saved in:
10
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
)
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1111-1171
Persistent link: https://www.econbiz.de/10008697440
Saved in:
1
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