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~isPartOf:"Applied economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Industrie"
~subject:"Lieferantenmanagement"
~subject:"Manufacturing industries"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Social Web"
~subject:"United States"
~type_genre:"Collection of articles of several authors"
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Industrie
Lieferantenmanagement
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Consumer behaviour
26
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26
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19
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17
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Applied economics
Journal of business research : JBR
Journal of marketing management : MM
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The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
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ECONIS (ZBW)
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11
Special section: Global design, marketing and branding
Melewar, T. C.
(
contributor
)
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2241-2336
Persistent link: https://www.econbiz.de/10010402011
Saved in:
12
Brand orientation : past, present, and future
Baumgarth, Carsten
(
contributor
)
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 981-1142
Persistent link: https://www.econbiz.de/10010194427
Saved in:
13
Special issue 2: CRM : Technology adoption, business implications, and social and cultural concerns
In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 393-516
Persistent link: https://www.econbiz.de/10010376992
Saved in:
14
Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul
(
contributor
)
-
Academy of Marketing
-
2013
Persistent link: https://www.econbiz.de/10009775595
Saved in:
15
Special section: Cognitive mapping of strategy in marketing
Marshall, Roger
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1541-1586
Persistent link: https://www.econbiz.de/10009757037
Saved in:
16
Special section: Strategic thinking in marketing
Moon, Junyean
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1697-1724
Persistent link: https://www.econbiz.de/10009772402
Saved in:
17
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
18
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
19
Special edition: New developments in online marketing
Hamill, James
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003984978
Saved in:
20
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
)
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1111-1171
Persistent link: https://www.econbiz.de/10008697440
Saved in:
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