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~isPartOf:"Applied economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Industrie"
~subject:"Lieferantenmanagement"
~subject:"Manufacturing industries"
~subject:"Markenführung"
~subject:"Markenimage"
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Industrie
Lieferantenmanagement
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Markenimage
Consumer behaviour
2,440
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2,440
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1,884
Theorie
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Valette-Florence, Pierre
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Merrilees, Bill
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Dennis, Charles
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Parida, Vinit
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Shukla, Paurav
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Andreini, Daniela
4
Badrinarayanan, Vishag
4
Balaji, M. S.
4
Bang, Nguyen
4
Baumgarth, Carsten
4
Blois, Keith J.
4
Cornwell, T. Bettina
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Applied economics
Journal of business research : JBR
Journal of marketing management : MM
Industrial marketing management : the international journal for industrial and high-tech firms
970
International journal of production research
798
International journal of production economics
744
The journal of brand management : an international journal
631
The journal of product & brand management
415
Journal of retailing and consumer services
399
The journal of business & industrial marketing
374
NBER working paper series
366
Working paper / National Bureau of Economic Research, Inc.
323
NBER Working Paper
317
European journal of operational research : EJOR
311
Discussion paper / Centre for Economic Policy Research
228
European journal of marketing : EJM
183
Technological forecasting & social change : an international journal
183
Psychology & marketing
181
Journal of purchasing and supply management
180
Asia Pacific journal of marketing and logistics
172
SpringerLink / Bücher
172
International journal of productivity and quality management : IJPQM
166
Discussion paper
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Discussion paper series / IZA
160
Working paper
157
Journal of strategic marketing
152
Journal of marketing
150
Journal of operations management
150
Journal of the Academy of Marketing Science
149
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
145
Energy economics
143
Journal of business-to-business marketing
143
International journal of hospitality management
140
Marketing intelligence & planning
140
RIETI discussion paper
134
Cogent business & management
133
Industrial and corporate change
133
Journal of marketing communications
133
Tourism management : research, policies, practice
129
Policy research working paper : WPS
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ECONIS (ZBW)
1,492
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1
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
3
B2B strategies for surviving global crises : a resource dependence perspective on the COVID−19 pandemic
Xiao, Zhenxin
;
Yang, Bin
;
Dong, Songting
;
Dong, Maggie …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014547390
Saved in:
4
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
5
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
6
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
7
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
8
Cultural bridges in Business : critical review and future directions in cross-cultural B2B relationships
Kittur, Prathamesh
;
Agarwal, Shailja
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-26
Persistent link: https://www.econbiz.de/10014556451
Saved in:
9
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
10
Does manufacturing servitization reduce emissions intensity? : evidence from China
Deng, Yuping
;
Rong, Chunmei
;
Chen, Rong
- In:
Applied economics
56
(
2024
)
32
,
pp. 3904-3919
Persistent link: https://www.econbiz.de/10014529092
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