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~isPartOf:"Applied economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]"
~subject:"Social Web"
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Applied economics
Journal of business research : JBR
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
International journal of sport management and marketing : IJSMM
10
European Sport management quarterly : ESMQ
7
International journal of sports marketing & sponsorship
7
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Sport management review
4
Journal of strategic marketing
2
Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
2
Accounting, auditing & accountability journal
1
Applied economics letters
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Corporate governance and research & development studies : CGR&DS
1
DBS business review : an international academic collaboration
1
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
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European journal of international management : EJIM
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HMD : Praxis der Wirtschaftsinformatik
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Hamburg contemporary economic discussions
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Handbook of research on integrating social media into strategic marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Innovation & management review
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International journal of sport finance
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Journal of advertising research
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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Journal of risk and financial management : JRFM
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Marketing analysis in sport business : global perspectives
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Transitional space and new forms of value co-creation in online brand communities
Skandalis, Alexandros
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490637
Saved in:
2
Casual bettors and sentiment bias in NBA and NFL betting
Feddersen, Arne
;
Humphreys, Brad R.
;
Soebbing, Brian P.
- In:
Applied economics
52
(
2020
)
53
,
pp. 5797-5806
Persistent link: https://www.econbiz.de/10012308325
Saved in:
3
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
4
Consumer roles in brand culture and value co-creation in virtual communities
Healy, Jason C.
;
McDonagh, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1528-1540
Persistent link: https://www.econbiz.de/10009757041
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