Consumer roles in brand culture and value co-creation in virtual communities
Year of publication: |
2013
|
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Authors: | Healy, Jason C. ; McDonagh, Pierre |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 9, p. 1528-1540
|
Subject: | Liverpool | Social Web | Social web | Fußball | Football | Kundenintegration | Customer integration | Marketingmanagement | Marketing management | Großbritannien | United Kingdom |
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