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~isPartOf:"Applied economics"
~isPartOf:"Journal of business research : JBR"
~language:"bul"
~language:"eng"
~language:"spa"
~subject:"Konsumentenverhalten"
~subject:"Unternehmenserfolg"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Bibliography included"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Konsumentenverhalten
Unternehmenserfolg
Volatility
Consumer behaviour
2,128
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1,824
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1,821
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1,791
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1,791
USA
1,520
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971
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961
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847
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835
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835
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652
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608
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581
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3,370
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22
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Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Valette-Florence, Pierre
15
Diamantopoulos, Adamantios
14
Sharma, Piyush
14
Bartikowski, Boris
12
Dwivedi, Yogesh Kumar
12
Filieri, Raffaele
11
Richard, Marie-Odile
11
Septianto, Felix
11
Teng, Lefa
11
Balaji, M. S.
10
Seo, Yuri
10
Chebat, Jean-Charles
9
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9
Melewar, T. C.
9
Oghazi, Pejvak
9
Paul, Justin
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Adomako, Samuel
8
Beatty, Sharon E.
8
Choi, Jeonghye
8
Kaiser, Harry M.
8
Mattila, Anna S.
8
Merchant, Altaf
8
Vrontis, Demetris
8
Wang, Cheng Lu
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Chatterjee, Sheshadri
7
Donthu, Naveen
7
Geuens, Maggie
7
Gupta, Suraksha
7
Hultman, Magnus
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
Ma, Feng
7
McLean, Graeme J.
7
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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867
Finance research letters
784
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782
International journal of consumer studies
760
Psychology & marketing
666
Cogent business & management
586
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Journal of banking & finance
536
International review of financial analysis
527
International review of economics & finance : IREF
493
Management science : journal of the Institute for Operations Research and the Management Sciences
491
Applied economics letters
486
Journal of business ethics : JOBE
456
Technological forecasting & social change : an international journal
448
Economic modelling
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Economics letters
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Asia Pacific journal of marketing and logistics
409
Research in international business and finance
398
The journal of product & brand management
397
European journal of marketing : EJM
372
The journal of brand management : an international journal
362
The journal of futures markets
360
The North American journal of economics and finance : a journal of financial economics studies
358
Journal of risk and financial management : JRFM
355
Tourism management : research, policies, practice
353
Journal of marketing research : JMR
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of econometrics
338
Industrial marketing management : the international journal for industrial and high-tech firms
335
Journal of the Academy of Marketing Science
334
Journal of travel and tourism marketing
326
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
322
Journal of marketing management : MM
322
International journal of contemporary hospitality management
321
Journal of international consumer marketing
320
Journal of marketing
319
Journal of retailing
314
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ECONIS (ZBW)
3,370
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1
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
Adaptive strength : unveiling a multilevel dynamic process model for organizational resilience
Napier, Elizabeth
;
Liu, Steven Y. H.
;
Liu, Jingting
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014541933
Saved in:
3
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
4
Alliance management capability and SMEs' international expansion : the role of innovation pathways
Al-Tabbaa, Omar
;
Zahoor, Nadia
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014536193
Saved in:
5
Artificial intelligence and adaptive response to market changes : a strategy to enhance firm performance and innovation
Sullivan, Yulia
;
Wamba, Samuel Fosso
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014548072
Saved in:
6
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
7
Assessing the firm-level financial consequences of clustering
Butt, Moeen Naseer
;
Baig, Ahmed S.
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014552110
Saved in:
8
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
9
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
10
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
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