//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Applied economics"
~isPartOf:"Journal of consumer affairs : official publication of the American Council on Consumer Interests"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herstellermarke"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
USA
Brand
16
Markenartikel
16
Theorie
6
Theory
6
United States
5
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Arzneimittelmarkt
3
Generic drugs
3
Generika
3
Handelsmarke
3
Pharmaceutical market
3
Product differentiation
3
Product quality
3
Produktdifferenzierung
3
Produktqualität
3
Store brand
3
Großbritannien
2
United Kingdom
2
1946-1980
1
1976-1981
1
1980-2004
1
1986-1994
1
Advertising
1
Agrarmarkt
1
Agricultural market
1
Arzneimittel
1
Brand choice
1
Brand image
1
Canada
1
Cheese
1
Competition
1
Confectionery
1
Cournot competition
1
Cournot model
1
Cournot-Wettbewerb
1
Demand system
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Agrawal, Jagdish
1
Bei, Lien-ti
1
Carroll, Norman V.
1
Chen, Alexander
1
Cheng, Tsung-chi
1
Friedman, Monroe
1
Grimm, Pamela E.
1
Hahn, David E.
1
Huang, Min-hsin
1
Jones, Eugene
1
Richardson, Paul S.
1
Siridhara, Chanaporn
1
more ...
less ...
Published in...
All
Applied economics
Journal of consumer affairs : official publication of the American Council on Consumer Interests
The journal of brand management : an international journal
14
Journal of business research : JBR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of product & brand management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Working paper / National Bureau of Economic Research, Inc.
7
International journal of market research : JMRS ; the journal of the Market Research Society
6
Psychology & marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of economics & management strategy : JEMS
4
Journal of fashion marketing and management
4
Marketing letters : a journal of research in marketing
4
Review of industrial organization : RIO
4
The Trademark reporter
4
The journal of business : B
4
American journal of agricultural economics
3
Business horizons
3
Economic inquiry : journal of the Western Economic Association International
3
European journal of marketing : EJM
3
Journal of customer behaviour
3
Journal of marketing
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of marketing theory and practice
3
Les cahiers de recherche / HEC Paris
3
MSI reports : working paper series
3
NBER working paper series
3
Report / Marketing Science Institute
3
Report / Marketing Science Institute / Marketing Science Institute
3
The journal of consumer marketing
3
The journal of industrial economics
3
Trademark litigation : pragmatic tactics and techniques of winning
3
Tuck School of Business working paper / Tuck School of Business at Dartmouth
3
American economic journal : a journal of the American Economic Association
2
Australasian marketing journal
2
Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
2
Brand culture
2
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand power index : using principal component analysis
Bei, Lien-ti
;
Cheng, Tsung-chi
- In:
Applied economics
45
(
2013
)
19/21
,
pp. 2954-2960
Persistent link: https://www.econbiz.de/10010192345
Saved in:
2
Determinants of price elasticities for private labels and national brands of cheese
Huang, Min-hsin
;
Jones, Eugene
;
Hahn, David E.
- In:
Applied economics
39
(
2007
)
4/6
,
pp. 553-563
Persistent link: https://www.econbiz.de/10003461960
Saved in:
3
The relationship between warranty and product reliability
Agrawal, Jagdish
- In:
Journal of consumer affairs : official publication of …
30
(
1996
)
2
,
pp. 421-443
Persistent link: https://www.econbiz.de/10001209625
Saved in:
4
Perceived risks and pharmacists' generic substitution behavior
Carroll, Norman V.
- In:
Journal of consumer affairs : official publication of …
20
(
1986
)
1
,
pp. 36-47
Persistent link: https://www.econbiz.de/10001020595
Saved in:
5
Commercial influences in the lyrics of popular American music of the postwar era
Friedman, Monroe
- In:
Journal of consumer affairs : official publication of …
20
(
1986
)
2
,
pp. 193-213
Persistent link: https://www.econbiz.de/10001044442
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->