Brand power index : using principal component analysis
Year of publication: |
2013
|
---|---|
Authors: | Bei, Lien-ti ; Cheng, Tsung-chi |
Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 45.2013, 19/21, p. 2954-2960
|
Subject: | biplot | brand power index | consumer survey | principal component analysis | Markenartikel | Brand | USA | United States | Markenführung | Brand management |
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