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~isPartOf:"Applied economics"
~isPartOf:"Journal of marketing research"
~subject:"DTC"
~subject:"Pharmaceuticals"
~subject:"health care marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
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DTC
Pharmaceuticals
health care marketing
Advertising
2
Advertising effects
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Arzneimittel
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Direct marketing
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Direktmarketing
2
Werbewirkung
2
Werbung
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advertising
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Children
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Gesundheitspolitik
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Kinder
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Pharmaceutical industry
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adherence
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birth rate
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Cardon, James H.
1
Kc, Diwas Singh
1
Kim, Tongil TI
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Showalter, Mark H.
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Applied economics
Journal of marketing research
Health marketing quarterly
31
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of advertising research
6
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of global marketing
4
International journal of advertising : the quarterly review of marketing communications
3
The journal of law & economics
3
International journal of pharmaceutical and healthcare marketing
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of public policy & marketing
2
Marketing letters : a journal of research in marketing
2
Cogent business & management
1
Economic affairs : journal of the Institute of Economic Affairs
1
Frontiers in health policy research
1
Information economics and policy : IEP
1
International journal of health economics and management
1
International journal of industrial organization
1
International journal of nonprofit and voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of economic behavior & organization : JEBO
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of public economics
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
Services marketing quarterly
1
The Geneva papers on risk and insurance - issues and practice : an official journal of the Geneva Association
1
The journal of business and economic studies
1
The journal of industrial economics
1
The review of economic studies : RES
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Can Viagra advertising make more babies? : direct-to-consumer advertising on public health outcomes
Kim, Tongil TI
;
Kc, Diwas Singh
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 599-616
Persistent link: https://www.econbiz.de/10012271749
Saved in:
2
The effects of direct-to-consumer advertising of pharmaceuticals on adherence
Cardon, James H.
;
Showalter, Mark H.
- In:
Applied economics
47
(
2015
)
49/51
,
pp. 5432-5444
Persistent link: https://www.econbiz.de/10011341789
Saved in:
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