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~isPartOf:"Applied economics"
~isPartOf:"The journal of brand management : an international journal"
~language:"bul"
~language:"eng"
~language:"hun"
~subject:"Großbritannien"
~subject:"Konsumentenverhalten"
~subject:"United Kingdom"
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
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ECONIS (ZBW)
1,105
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Are English football players overvalued?
Bella, Adrian R.
;
Brooks, Chris
;
Brooks, Rohan
- In:
Applied economics
56
(
2024
)
21
,
pp. 2568-2584
Persistent link: https://www.econbiz.de/10014521255
Saved in:
3
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
4
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
5
Choose the school, choose the performance : new evidence on determinants of students' performance in eight European countries
Bonacini, Luca
;
Brunetti, Irene
;
Gallo, Giovanni
- In:
Applied economics
56
(
2024
)
6
,
pp. 692-707
Persistent link: https://www.econbiz.de/10014440119
Saved in:
6
Consumer vulnerability to dynamic pricing in online environments
Paraschiv, Corina
;
Ayadi, Nawel
;
Rousset, Xavier
; …
- In:
Applied economics
56
(
2024
)
25
,
pp. 3032-3047
Persistent link: https://www.econbiz.de/10014526571
Saved in:
7
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
8
How much less? : Estimating price discounts for suboptimal food with environmental and social credence attributes
Tait, Peter
;
Saunders, Caroline
;
Dalziel, Paul
; …
- In:
Applied economics
56
(
2024
)
13
,
pp. 1581-1594
Persistent link: https://www.econbiz.de/10014473136
Saved in:
9
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
10
Identifying multidimensional effects of online reviews on consumers' automobile purchase behaviours in China : linking observational learning with economic outcomes
Zhao, Kai
;
Zhao, Jinkai
;
Yuan, Xiaoling
;
Jiang, Yonghong
; …
- In:
Applied economics
56
(
2024
)
5
,
pp. 537-557
Persistent link: https://www.econbiz.de/10014440093
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