Identifying multidimensional effects of online reviews on consumers' automobile purchase behaviours in China : linking observational learning with economic outcomes
Year of publication: |
2024
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Authors: | Zhao, Kai ; Zhao, Jinkai ; Yuan, Xiaoling ; Jiang, Yonghong ; Zhong, Mengyuan |
Published in: |
Applied economics. - New York, NY : Routledge, ISSN 1466-4283, ZDB-ID 1473581-7. - Vol. 56.2024, 5, p. 537-557
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Subject: | automobile product | Hedonic attribute | observational learning | online review | utilitarian attribute | Konsumentenverhalten | Consumer behaviour | China | Online-Handel | Online retailing | Kfz-Industrie | Automotive industry | Virales Marketing | Viral marketing | Lernen | Learning | Online-Marketing | Internet marketing |
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