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~isPartOf:"Applied economics letters"
~isPartOf:"Health marketing quarterly"
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Advertising effects
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Applied economics letters
Health marketing quarterly
Journal of business research : JBR
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Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
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2
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
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3
Regulatory fit effects on children's responses to healthy eating promotion : an experiment testing message and celebrity fit
Cheng, Benjamin Ka Lun
- In:
Health marketing quarterly
32
(
2015
)
1
,
pp. 48-64
Persistent link: https://www.econbiz.de/10011289339
Saved in:
4
Comparing adolescent-focused obesity prevention and reduction messages
Dooley, Jennifer Allyson
;
Deshpande, Sameer
;
Adair, Carol E.
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 154-160
Persistent link: https://www.econbiz.de/10003954667
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