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~isPartOf:"Approaches to financing social entrepreneurship"
~isPartOf:"European Sport management quarterly : ESMQ"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of hospitality management"
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Search: subject_exact:"Cause marketing"
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Cause-Related Marketing
12
Cause-related marketing
12
Consumer behaviour
7
Konsumentenverhalten
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Marketing management
5
Marketingmanagement
5
Beziehungsmarketing
3
Relationship marketing
3
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Altruism
2
Altruismus
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Cause-related marketing (CRM)
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cause-related marketing
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corporate social responsibility
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CRM
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CSR
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Cause-related sport marketing (CRSM)
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Cognition
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Joo, Soyoung
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Aghakhani, H.
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Badenes-Rocha, Alberto
1
Bergkvist, Lars
1
Bigné Alcañiz, J. Enrique
1
Carvalho, S. W.
1
Chang, Chia-Han
1
Chang, Chun-Tuan
1
Cheng, Zhao-Hong
1
Choi, Jihee
1
Choi, Sungwoo
1
Cunningham, P. H.
1
Dann, Susan
1
Fink, Janet S.
1
Han, Jiyoon
1
Hollis, Charles
1
Hwang, Yoo Hee
1
Koo, Jakeun
1
Lee, Seungae
1
Lee, Yu-Kang
1
Mattila, Anna S.
1
McDonald, Mark A.
1
Ruiz Mafe, Carla
1
Schyvinck, Cleo
1
Seo, HaeJin
1
Seo, Soobin
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Song, Tae Ho
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Stuart, Helen
1
Willem, Annick
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Approaches to financing social entrepreneurship
European Sport management quarterly : ESMQ
International journal of advertising : the review of marketing communications
International journal of hospitality management
International review on public and non-profit marketing
25
Journal of business research : JBR
17
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
11
Psychology & marketing
10
Journal of marketing communications
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
European journal of marketing : EJM
5
The journal of consumer marketing
5
International journal of nonprofit & voluntary sector marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : JPM
4
SpringerLink / Bücher
4
AMS review : official publication of the Academy of Marketing Science
3
Cogent business & management
3
International journal of emerging markets
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Key debates and contemporary issues in nonprofit marketing
3
Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asian journal of sustainability and social responsibility
2
Australian journal of management
2
Corporate reputation review : an international journal
2
Customer-centric marketing strategies : tools for building organizational performance
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
European journal of marketing
2
International journal of Indian culture and business management : IJICBM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit and voluntary sector marketing
2
Journal for global business advancement : JGBA
2
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
12
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12
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date (oldest first)
1
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
2
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
3
The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon
;
Lee, Seungae
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 309-332
Persistent link: https://www.econbiz.de/10013207350
Saved in:
4
Rounding up for a cause : the joint effect of donation type and crowding on donation likelihood
Hwang, Yoo Hee
;
Choi, Sungwoo
;
Mattila, Anna S.
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012435909
Saved in:
5
The differential motivation and context effects of cause-related marketing in the hotel industry : the moderating role of consumption value
Seo, HaeJin
;
Song, Tae Ho
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012547937
Saved in:
6
When partners divorce : understanding consumers' reactions to partnership termination in cause-related marketing programs
Aghakhani, H.
;
Carvalho, S. W.
;
Cunningham, P. H.
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 548-570
Persistent link: https://www.econbiz.de/10012260233
Saved in:
7
From cause-related marketing strategy to implementation in professional basketball organizations : a matter of alignment
Schyvinck, Cleo
;
Willem, Annick
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
1
,
pp. 58-79
Persistent link: https://www.econbiz.de/10012177377
Saved in:
8
Cause-related marketing persuasion research : an integrated framework and directions for further research
Bergkvist, Lars
;
Zhou, Kris Qiang
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012200192
Saved in:
9
Goodwill intended for whom? Examining factors influencing conspicuous prosocial behavior on social media
Choi, Jihee
;
Seo, Soobin
- In:
International journal of hospitality management
60
(
2017
),
pp. 23-32
Persistent link: https://www.econbiz.de/10011640219
Saved in:
10
Cause-related marketing in sports : the power of altruism
Joo, Soyoung
;
Koo, Jakeun
;
Fink, Janet S.
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
3
,
pp. 316-340
Persistent link: https://www.econbiz.de/10011577874
Saved in:
1
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