Cause-related marketing in sports : the power of altruism
Soyoung Joo, Jakeun Koo and Janet S. Fink
| Year of publication: |
June 2016
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| Authors: | Joo, Soyoung ; Koo, Jakeun ; Fink, Janet S. |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 16.2016, 3, p. 316-340
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| Subject: | Altruism | cause-related marketing | social identity theory | team identification | attribution theory | meaning transfer theory | Theorie | Theory | Altruismus | Cause-Related Marketing | Cause-related marketing | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Sozialpsychologie | Social psychology | Arbeitsgruppe | Team |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2016.1143854 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011577874