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~isPartOf:"Approaches to financing social entrepreneurship"
~isPartOf:"European Sport management quarterly : ESMQ"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Sports marketing"
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Cause-related marketing in sports : the power of altruism
Joo, Soyoung
;
Koo, Jakeun
;
Fink, Janet S.
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
3
,
pp. 316-340
Persistent link: https://www.econbiz.de/10011577874
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Cause-related sport marketing : an organizing framework and knowledge development opportunities
Yuksel, Mujde
;
McDonald, Mark A.
;
Joo, Soyoung
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
1
,
pp. 58-85
Persistent link: https://www.econbiz.de/10011564401
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