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~isPartOf:"Approaches to financing social entrepreneurship"
~isPartOf:"European Sport management quarterly : ESMQ"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of business research : JBR"
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Search: subject_exact:"Cause marketing"
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Cause-Related Marketing
21
Cause-related marketing
21
Consumer behaviour
16
Konsumentenverhalten
16
Marketing management
9
Marketingmanagement
9
Corporate Social Responsibility
5
Corporate social responsibility
5
Fundraising
4
Altruism
3
Altruismus
3
Cause marketing
3
Internet marketing
3
Online-Marketing
3
Theorie
3
Theory
3
Advertising
2
Advertising effects
2
Beziehungsmarketing
2
Brand management
2
CRM
2
Green marketing
2
Markenführung
2
Moral identity
2
Relationship marketing
2
Skepticism
2
Social psychology
2
Sozialpsychologie
2
Sponsoring
2
Sponsorship
2
Sportmarketing
2
Sports marketing
2
USA
2
United States
2
Werbewirkung
2
Werbung
2
cause-related marketing
2
Admiration
1
Affective arousal
1
Altruistic values
1
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23
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Joo, Soyoung
2
Ang, Tyson
1
Arslanagic-Kalajdzic, Maja
1
Barone, Michael J.
1
Bolat, Elvira
1
Bowen, Melanie
1
Chao, Melody M.
1
Coleman, Joshua T.
1
Dann, Susan
1
Dlačić, Jasmina
1
Edmondson, Diane R.
1
Edwards, Steven M.
1
Fennell, Patrick B.
1
Fink, Janet S.
1
Gibbert, Michael
1
Gopaldas, Ahir
1
Grace, Sarah C.
1
Grolleau, Gilles
1
He, Hongwei
1
Heidari, Setareh
1
Hollis, Charles
1
Hsieh, Meng-Hua
1
Ibanez-Hafkamp, Lisette
1
Jeong, Hyun Ju
1
Kadic-Maglajlic, Selma
1
Kim, Shinhye
1
Koo, Jakeun
1
Kuber, Gayatri
1
Kulow, Katina
1
Kuo, Andrew
1
Kwon, Mina
1
La Ferle, Carrie
1
Lafferty, Barbara A.
1
Lavoie, Nathalie
1
Lee, Mira
1
Liou, Ru-Shiun
1
Manyiwa, Simon
1
McDonald, Mark A.
1
McPherson, Mark
1
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Approaches to financing social entrepreneurship
European Sport management quarterly : ESMQ
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
International review on public and non-profit marketing
25
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
12
Psychology & marketing
10
Journal of marketing communications
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
The journal of consumer marketing
5
International journal of nonprofit & voluntary sector marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : JPM
4
SpringerLink / Bücher
4
AMS review : official publication of the Academy of Marketing Science
3
Cogent business & management
3
International journal of emerging markets
3
International journal of hospitality management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Key debates and contemporary issues in nonprofit marketing
3
Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asian journal of sustainability and social responsibility
2
Australian journal of management
2
Corporate reputation review : an international journal
2
Customer-centric marketing strategies : tools for building organizational performance
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
European journal of marketing
2
International journal of Indian culture and business management : IJICBM
2
International journal of nonprofit and voluntary sector marketing
2
Journal for global business advancement : JGBA
2
Journal of advertising : official publication of the American Academy of Advertising
2
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ECONIS (ZBW)
23
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23
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
CSR-related consumer scepticism : A review of the literature and future research directions
Nguyen, Nga
;
Priporas, Constantinos Vasilios
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014468555
Saved in:
3
Doing good by sharing messages : an investigation of "You Share, We Donate" campaigns and how they can attain viral success
Wen, Xiaohan
;
Kim, Shinhye
;
Bowen, Melanie
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534234
Saved in:
4
"We go together" : understanding social cause-related purchase intentions of young adults
Arslanagic-Kalajdzic, Maja
;
Kadic-Maglajlic, Selma
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 130-142
Persistent link: https://www.econbiz.de/10013040656
Saved in:
5
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
6
Does seeing bad make you do good? : how witnessing retail transgressions influence responses to cause marketing offers
Kulow, Katina
;
Kwon, Mina
;
Barone, Michael J.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 680-692
Persistent link: https://www.econbiz.de/10012581650
Saved in:
7
The generous consumer : interpersonal generosity and pro-social dispositions as antecedents to cause-related purchase intentions
Rapert, Molly Inhofe
;
Thyroff, Anastasia E.
;
Grace, Sarah C.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 838-847
Persistent link: https://www.econbiz.de/10012581667
Saved in:
8
Consumer mindsets matter : benefit framing and firm-cause fit in the persuasiveness of cause-related marketing campaigns
Yucel-Aybat, Ozge
;
Hsieh, Meng-Hua
- In:
Journal of business research : JBR
129
(
2021
),
pp. 418-427
Persistent link: https://www.econbiz.de/10012509631
Saved in:
9
Does the global vs. local scope matter? : contingencies of cause-related marketing in a developed market
Wei, Shuqin
;
Ang, Tyson
;
Liou, Ru-Shiun
- In:
Journal of business research : JBR
108
(
2020
),
pp. 201-212
Persistent link: https://www.econbiz.de/10012175301
Saved in:
10
The moderating role of donation quantifiers on price fairness judgments
Fennell, Patrick B.
;
Coleman, Joshua T.
;
Kuo, Andrew
- In:
Journal of business research : JBR
110
(
2020
),
pp. 464-473
Persistent link: https://www.econbiz.de/10012237881
Saved in:
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