The generous consumer : interpersonal generosity and pro-social dispositions as antecedents to cause-related purchase intentions
Year of publication: |
2021
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Authors: | Rapert, Molly Inhofe ; Thyroff, Anastasia E. ; Grace, Sarah C. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 132.2021, p. 838-847
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Subject: | Cause-related marketing | Interpersonal generosity | Pro-social behavior | Purchase intentions | Konsumentenverhalten | Consumer behaviour | Soziales Verhalten | Social behaviour | Cause-Related Marketing | Altruismus | Altruism |
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