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~isPartOf:"Approaches to financing social entrepreneurship"
~isPartOf:"European Sport management quarterly : ESMQ"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Psychology & marketing"
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Search: subject_exact:"Cause marketing"
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Cause-Related Marketing
16
Cause-related marketing
16
Consumer behaviour
9
Konsumentenverhalten
9
Marketing management
7
Marketingmanagement
7
cause-related marketing
5
Beziehungsmarketing
4
Relationship marketing
4
Brand management
3
Markenführung
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Advertising effects
2
Altruism
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Altruismus
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CRM
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2
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cause-related marketing (CRM)
2
corporate social responsibility
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1
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1
Bibliometrics
1
Bibliometrie
1
Cause-related sport marketing (CRSM)
1
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1
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1
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Joo, Soyoung
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Badenes-Rocha, Alberto
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1
Chang, Chun-Tuan
1
Chang, Chun-tuan
1
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1
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1
Fink, Janet S.
1
Ghosh Chowdhury, Tilottama
1
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1
Heidari, Setareh
1
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1
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1
Khare, Adwait
1
Kim, Sukhyun
1
Koo, Jakeun
1
Kull, Alexander J.
1
Kung, Ming-Tsung
1
Lafferty, Barbara A.
1
Laffety, Barbara A.
1
Lagomarsino, Maria
1
Lemarié, Linda
1
Lueth, Annika K.
1
McCafferty, Ryan
1
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Nargesi, Somaye
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Nasiri, Sepideh
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Park, Kiwan
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Ruiz Mafe, Carla
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1
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1
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Approaches to financing social entrepreneurship
European Sport management quarterly : ESMQ
International journal of internet marketing and advertising : IJIMA
Psychology & marketing
International review on public and non-profit marketing
25
Journal of business research : JBR
17
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
12
Journal of marketing communications
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
The journal of consumer marketing
5
International journal of nonprofit & voluntary sector marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : JPM
4
SpringerLink / Bücher
4
AMS review : official publication of the Academy of Marketing Science
3
Cogent business & management
3
International journal of emerging markets
3
International journal of hospitality management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Key debates and contemporary issues in nonprofit marketing
3
Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asian journal of sustainability and social responsibility
2
Australian journal of management
2
Corporate reputation review : an international journal
2
Customer-centric marketing strategies : tools for building organizational performance
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
European journal of marketing
2
International journal of Indian culture and business management : IJICBM
2
International journal of nonprofit and voluntary sector marketing
2
Journal for global business advancement : JGBA
2
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
16
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1
Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
2
Should companies hope instead? : the role of verbal cues in consumers' evaluation of cause-related marketing (CRM)
Lagomarsino, Maria
;
Lemarié, Linda
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 227-238
Persistent link: https://www.econbiz.de/10012796089
Saved in:
3
Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison
;
Kull, Alexander J.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
Saved in:
4
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
5
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
6
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
7
From cause-related marketing strategy to implementation in professional basketball organizations : a matter of alignment
Schyvinck, Cleo
;
Willem, Annick
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
1
,
pp. 58-79
Persistent link: https://www.econbiz.de/10012177377
Saved in:
8
Is cash always king? : bundling product-cause fit and product type in cause-related marketing
Chang, Chun-Tuan
;
Chen, Pei-Chi
;
Chu, Xing-Yu
;
Kung, …
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 990-1009
Persistent link: https://www.econbiz.de/10011970106
Saved in:
9
An evolutionary process model of cause-related marketing and systematic review of cause-related marketing and systematic review of the empirical literature
Laffety, Barbara A.
;
Lueth, Annika K.
;
McCafferty, Ryan
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 951-970
Persistent link: https://www.econbiz.de/10011602983
Saved in:
10
Cause-related marketing in sports : the power of altruism
Joo, Soyoung
;
Koo, Jakeun
;
Fink, Janet S.
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
3
,
pp. 316-340
Persistent link: https://www.econbiz.de/10011577874
Saved in:
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