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~isPartOf:"Apps management and e-commerce transactions in real-time"
~isPartOf:"Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The IUP journal of marketing management : IJMM"
~subject:"China"
~subject:"Markenimage"
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Apps management and e-commerce transactions in real-time
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
Journal of international consumer marketing
The IUP journal of marketing management : IJMM
Journal of fashion marketing and management
29
Journal of retailing and consumer services
15
Journal of business research : JBR
14
Journal of global fashion marketing : JGfM
9
Cogent business & management
6
The journal of brand management : an international journal
6
International journal of business and globalisation : IJBG
5
Psychology & marketing
5
Asia Pacific journal of marketing and logistics
4
Springer eBook Collection
4
The journal of product & brand management
4
International journal of advertising : the review of marketing communications
3
International journal of consumer studies
3
Journal of Islamic marketing
3
Qualitative market research : an international journal
3
The international review of retail, distribution and consumer research
3
Young consumers : insight and ideas for responsible marketers
3
Gadjah Mada international journal of business
2
Global business review
2
Innovatives Markenmanagement
2
International marketing review
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Management : journal of contemporary management issues
2
Market : review for marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
Research
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Springer Series in Fashion Business
2
SpringerLink / Bücher
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
The journal of consumer marketing
2
ADVANCES IN CONSUMER RESEARCH
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1
Towards understanding how Nigerian
fashion
brands influence customer purchasing behaviour : a case study of Nigerian
fashion
brands
Joseph, Damilola
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 163-188)
.
2023
Persistent link: https://www.econbiz.de/10013543391
Saved in:
2
Afloat in a changing COVID-19 world : the rise of artisanal
fashion
in India for brand story relevance in challenging times
Kay, Pandora
;
Young, Caroline
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 99-159)
.
2023
Persistent link: https://www.econbiz.de/10013543389
Saved in:
3
The impact of website designing factors on online purchase intention : evidence from
fashion
brands
Rubab, Nida
;
Shoukat, Shameem
;
Shaheen, Muhammad
; …
- In:
The IUP journal of marketing management : IJMM
17
(
2018
)
1
,
pp. 53-72
Persistent link: https://www.econbiz.de/10012113763
Saved in:
4
Brand personality, social status, and physical vanity in building luxury
fashion
branded apps
Shanthi Bavani V. Raja Mohan
;
Sajad Rezaei
- In:
Apps management and e-commerce transactions in real-time
,
(pp. 176-193)
.
2017
Persistent link: https://www.econbiz.de/10011690494
Saved in:
5
Social comparison of luxury
fashion
brands : impact of ostentation and media habits
Tak, Preeti
;
Pareek, Ashish
;
Rishi, Bikramjit
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 29-46
Persistent link: https://www.econbiz.de/10011751004
Saved in:
6
A comparison of Chinese consumers' intentions to purchase luxury
fashion
brands for self-use and for gifts
Chen, Jia
;
Kim, Soyoung
- In:
Journal of international consumer marketing
25
(
2013
)
1
,
pp. 29-44
Persistent link: https://www.econbiz.de/10009737352
Saved in:
7
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
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