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~isPartOf:"Apps management and e-commerce transactions in real-time"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Psychology & marketing"
~isPartOf:"The IUP journal of marketing management : IJMM"
~subject:"China"
~subject:"Markenimage"
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Markenimage
Fashion
22
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22
Consumer behaviour
18
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18
Luxury goods
11
Luxusgüter
11
Brand image
9
Brand management
9
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Textile distribution
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Textilhandel
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fashion
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Apps management and e-commerce transactions in real-time
Journal of international consumer marketing
Psychology & marketing
The IUP journal of marketing management : IJMM
Journal of fashion marketing and management
29
Journal of retailing and consumer services
15
Journal of business research : JBR
14
Journal of Fashion Marketing and Management: An International Journal
9
Journal of global fashion marketing : JGfM
9
Cogent business & management
6
The journal of brand management : an international journal
6
International journal of business and globalisation : IJBG
5
Asia Pacific journal of marketing and logistics
4
Springer eBook Collection
4
The journal of product & brand management
4
International journal of advertising : the review of marketing communications
3
International journal of consumer studies
3
Journal of Islamic marketing
3
Qualitative market research : an international journal
3
The international review of retail, distribution and consumer research
3
Young consumers : insight and ideas for responsible marketers
3
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Gadjah Mada international journal of business
2
Global business review
2
Innovatives Markenmanagement
2
International marketing review
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Management : journal of contemporary management issues
2
Management decision
2
Market : review for marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
Research
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Springer Series in Fashion Business
2
SpringerLink / Bücher
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
The journal of consumer marketing
2
ADVANCES IN CONSUMER RESEARCH
1
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ECONIS (ZBW)
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date (oldest first)
1
The impact of corporate social responsibility on consumer brand engagement and purchase intention at
fashion
retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
2
Consumer hate and boycott communications of socially irresponsible
fashion
brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
3
The impact of website designing factors on online purchase intention : evidence from
fashion
brands
Rubab, Nida
;
Shoukat, Shameem
;
Shaheen, Muhammad
; …
- In:
The IUP journal of marketing management : IJMM
17
(
2018
)
1
,
pp. 53-72
Persistent link: https://www.econbiz.de/10012113763
Saved in:
4
Brand personality, social status, and physical vanity in building luxury
fashion
branded apps
Shanthi Bavani V. Raja Mohan
;
Sajad Rezaei
- In:
Apps management and e-commerce transactions in real-time
,
(pp. 176-193)
.
2017
Persistent link: https://www.econbiz.de/10011690494
Saved in:
5
Social comparison of luxury
fashion
brands : impact of ostentation and media habits
Tak, Preeti
;
Pareek, Ashish
;
Rishi, Bikramjit
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 29-46
Persistent link: https://www.econbiz.de/10011751004
Saved in:
6
Validation of a
fashion
brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo
;
Fiore, Ann Marie
;
Russell, Daniel W.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
Saved in:
7
Consumer-generated representations : Muslim women recreating western luxury
fashion
brand meaning through consumption
Al-Mutawa, Fajer Saleh
- In:
Psychology & marketing
30
(
2013
)
3
,
pp. 236-246
Persistent link: https://www.econbiz.de/10009728504
Saved in:
8
A comparison of Chinese consumers' intentions to purchase luxury
fashion
brands for self-use and for gifts
Chen, Jia
;
Kim, Soyoung
- In:
Journal of international consumer marketing
25
(
2013
)
1
,
pp. 29-44
Persistent link: https://www.econbiz.de/10009737352
Saved in:
9
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
10
Social responsibility as a unique dimension of brand personality and consumers' willingness to reward
Madrigal, Robert
;
Boush, David M.
- In:
Psychology & marketing
25
(
2008
)
6
,
pp. 538-564
Persistent link: https://www.econbiz.de/10003735893
Saved in:
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