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~isPartOf:"Arbeiten aus dem Osteuropa-Institut München"
~isPartOf:"Bielefelder Studien zur Entwicklungssoziologie"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Policy Research Working Paper"
~person:"Viswanathan, Madhu"
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Search: subject_exact:"Subsistence economy"
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Subsistence economy
7
Subsistenzwirtschaft
7
Consumer behaviour
3
Konsumentenverhalten
3
Market research
3
Marktforschung
3
Nachhaltige Entwicklung
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Viswanathan, Madhu
Rosa, Jose Antonio
3
Ekici, Ahmet
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Elaydi, Raed
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Gau, Roland
2
Jae, Haeran
2
Klüsener, Sebastian
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Sridharan, Srinivas
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1
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Arbeiten aus dem Osteuropa-Institut München
Bielefelder Studien zur Entwicklungssoziologie
Journal of business research : JBR
Policy Research Working Paper
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of public policy & marketing
3
Advances in international management
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Product and market development for subsistence marketplaces
2
Education in the Asia-Pacific region : issues, concerns prospects
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global marketing
1
Journal of management education : a publication of the Organizational Behavior Teaching Society
1
Journal of teaching in international business
1
Marketing theory
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
7
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1
Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland
;
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
Saved in:
2
Effects of pictorial product-warnings on low-literate consumers
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1674-1682
Persistent link: https://www.econbiz.de/10009683171
Saved in:
3
From impactful research to sustainable innovations for subsistence marketplaces
Nakata, Cheryl
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1655-1657
Persistent link: https://www.econbiz.de/10009683176
Saved in:
4
Special issue: Sustainable innovations for subsistence marketplaces
Viswanathan, Madhu
(
contributor
)
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1655-1748
Persistent link: https://www.econbiz.de/10009683178
Saved in:
5
Understanding subsistence marketplaces : toward sustainable consumption and commerce for a better world
Viswanathan, Madhu
;
Rosa, Jose Antonio
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 535-537
Persistent link: https://www.econbiz.de/10003982071
Saved in:
6
Marketing to subsistence consumers : lessons from practice
Weidner, Kelly L.
;
Rosa, Jose Antonio
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 559-569
Persistent link: https://www.econbiz.de/10003982088
Saved in:
7
Understanding consumption and entrepreneurship in subsistence marketplaces
Viswanathan, Madhu
;
Sridharan, Srinivas
;
Ritchie, Robin
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10003982089
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