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~isPartOf:"Arbeitspapier / HHL, Leipzig Graduate School of Management"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Social web"
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Social web
Computerspiel
26
Video game
26
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21
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21
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15
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15
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6
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Kirchgeorg, Manfred
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Arbeitspapier / HHL, Leipzig Graduate School of Management
Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of management information systems : JMIS
4
Technological forecasting & social change : an international journal
4
Electronic commerce research and applications
3
Information systems research : ISR
3
International journal of electronic commerce : IJEC
3
Young consumers : insight and ideas for responsible marketers
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Data documentation / DIW
2
Electronic markets : the international journal on networked business
2
European Sport management quarterly : ESMQ
2
German Council for Social and Economic Data (RatSWD) Research Notes
2
Glücksspielforschung
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Information communication technologies and emerging business strategies
2
Information technology and management
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of networking and virtual organisations : IJNVO
2
International journal of retail & distribution management
2
Journal of consumer behaviour : an international research review
2
Journal of electronic commerce research : JECR
2
Journal of internet commerce
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Psychology & marketing
2
RatSWD research notes
2
The international journal of business science & applied management : IJBSAM
2
The journal of product & brand management
2
Virtual worlds and e-commerce : technologies and applications for building customer relationships
2
Advances in economics education
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising, promotion, and new media
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
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Chapman Law Review
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Commercial transactions in the virtual world : issues and opportunities
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ECONIS (ZBW)
6
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1
Product placement in social games : consumer experiences in China
Chen, Huan
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
Saved in:
2
User behaviour in Second Life : an empirical study analysis and its implications for marketing practice
Jung, Kathrin
;
Kirchgeorg, Manfred
-
2007
Persistent link: https://www.econbiz.de/10009666325
Saved in:
3
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
4
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
5
The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games
Terlutter, Ralf
;
Capella, Michael L.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
Saved in:
6
User behavior in second life : an empirical analysis and its implications for marketing practice
Jung, Kathrin
;
Kirchgeorg, Manfred
-
2007
Persistent link: https://www.econbiz.de/10013420398
Saved in:
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